New Year, New Heights for Univision Deportes
Univision Deportes, the sports division of Univision Communications, Inc., extended its leadership as the undisputed “Home of Soccer” in 2017. And as impressive as last year was (see stories below), 2018 is shaping up to be Univision Deportes’ best year yet.
2018 highlights include:
1. Liga MX “18 in ‘18” – Univision Deportes owns broadcast rights to all 18 teams in Liga MX, the most-watched soccer league in the U.S. We will be broadcasting 300+ live matches, including every match this spring in the Clausura playoffs. Via Liga MX, marketers connect with millions of avid sports fans they cannot reach with English-language sports.
2. Mexican National Team – “El Tri” is headed for the 2018 FIFA World Cup, and Univision Deportes is the place to watch all their preparation matches. As the official broadcast partner of the MNT, we have the access no one else has.
3. “Misión Rusia” – Speaking of the 2018 World Cup, Univision Deportes will be leading the conversation during the tournament. With our talent in Moscow, Miami and throughout the Americas, we will provide unparalleled analysis across our TV, digital and social platforms. Our content will transcend sports, entertainment, and news programming.
4. UEFA Champions League – The world’s most prestigious club soccer tournament comes to Univision Deportes, starting August 2018. We are putting the UCL on a pedestal, with more wall-to-wall coverage (including matches on broadcast TV) than any other U.S. media company ever. The likes of Lionel Messi (Barcelona) and Cristiano Ronaldo (Real Madrid) will shine on Univision Deportes.
Home of Soccer”? The Ratings Leave No Doubt
Univision Deportes finished 2017 as the sports brand delivering the most soccer viewing in the country – and it wasn’t even close. Although 29 different networks in the U.S. broadcast live soccer, Univision Deportes’ networks comprised a staggering 43% of all soccer viewing in the country. Having the top soccer properties – Liga MX, Mexican National Team, U.S. National Team, MLS, CONCACAF Gold Cup, etc. – matters.
UDN was again the fastest-growing network in the U.S., regardless of language or genre, across multiple metrics. In July 2017, UDN was the No. 2 sports network in prime, ahead of FS1, NBCSN, ESPN2, etc.